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Friday, January 11, 2013

New York State Liquor Authority to Examine Third Party Marketing

The New York State Liquor Authority ("NY SLA") is holding a special meeting on January 17, 2013 to discuss the role of third party providers in internet advertising and sales. This meeting is the result of a request from ShipCompliant for a declaratory ruling that its MarketPlace Platform does not violate New York state laws or NY SLA rules.

Wineries as well as third party marketers should closely follow the result of this meeting, as it will impact their ability to market wine to New York state residents. These same entities have until end of the day on January 11, 2013 to submit comments to the NY SLA. Interested parties can attend the meeting, which is scheduled to start at 1pm at the NY SLA office in New York City (317 Lenox Avenue, New York, NY).

According to ShipCompliant and Wines & Vines presentation, New York is among the top three states for direct to consumer wine sales.

For more information on third party providers and third party marketing, please contact John Trinidad at jtrinidad@dpf-law.com.

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